“TGreens” online platform helps mango growers sell their products

Hyderabad: About 90,000 mango growers in Telangana now have access to a marketing network that will allow them to sell their produce in multiple states and at a better price. This is possible thanks to the efforts of the State Department of Horticulture and Kalgudi Digital, a Hyderabad-based company that supports farmers in a number of ways.

The two have now set up TGreens.in, an online platform that will take people’s orders for mangoes and deliver them to customers. Besides retail customers, the platform is also exploiting opportunities in other states, where there is a demand for Telangana mangoes.

Although recently started, it has delivered over 200 tonnes and hopes to increase it to 8,000-10,000 tonnes, said Raj Vallabhaneni, CEO of Kalgudi Digital.

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“We have around 90,000 mango producers on our platform. We are now a B2C and B2B platform, ”he said. Mangoes collected from multiple locations are transferred to its warehouse in Medchal to be graded, sorted and packaged, then sent to customers. For local orders, which are taken in units of 5 kg, it takes about four to five days to be delivered after harvest. Maturation is done using natural, non-carbide methods, he said.

The platform guarantees farmers at least 15-20% more price than the market. It can go up to 50% more depending on the additional responsibilities the farmers take on – sorting, taking care of the mowing, using the grass underneath, etc.

According to Vallabhaneni, mangoes now come from Khammam, Mahabubnagar, Jagityal and regions known for their local varieties. Banginapalli is famous mainly because of its bulk and taste compared to other states. Himayat, also known as imam passand, is also popular, mainly due to its thin skin, abundant pulp, and taste.

“Banginapalli is popular as Safeda in the northern states. Likewise, Sindhura is known as Gulabkhas and Suvarnarekha is known as Sundari. Our local farmers did not know. The middlemen bought here and sold in these states for a premium. Now we are directly exploiting the markets to get better prices for the farmers, ”he said.

Its progress will depend on how the Covid unfolds in the coming weeks. “We don’t use polish so the color of the fruit will be different. There will be full traceability of mangoes – who and where they were produced, who harvested and the process adopted. This information will be accessible via the QR code on the packaging unit, ”Vallabhaneni said.

TGreens is also working with self-help groups to make value-added products such as pickles, for which it will offer marketing support. He also plans to add more seasonal fruits and vegetables to the platform.


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