SHOPAHOME.COM – Nigeria’s next big online marketplace, serving the world


Shopahome, from the records we have, is the first Nigerian Global E-commerce business by targeted structure and operations as well as in start-up business. Electronic commerce would be one of the new global standards. In Nigeria, for example, e-commerce is currently estimated at $17 billion and that figure is expected to triple to $75 billion in revenue per year by 2025 according to global management consultancy, McKinsey and Company. Nigeria has a population of around 200 million people of which more than 50% and still counting are internet users. Globally, the industry is estimated to be worth $6.1 trillion in 2023. Shopahome’s desire is to help increase wallet share in the growing market with increased online sales, encroaching on the untapped corners of developing countries like Nigeria, especially as developing countries begin to accept the new normal and the general population begins to realize the benefits of shopping from the comfort of our homes; a culture that the rest of the world has adopted with the values ​​that flow from it. Shopahome is poised to grow as people begin to absorb this culture, hoping to match and maintain international standards and best practices as well as position for global business. This will involve competing with global giants. It is a feat and a vision born of an astute banker who has taken businesses from zero to billions, Augusta O. Anyanwu-Egbom, though led by giant industry brains salvaged from the current leaders of the market. This makes the startup an interesting company to watch closely.

The e-commerce business operates under a trade name – Shopahome…My Errand Gurus, approved by the Federal Ministry of Trade and Investment in 2020. Indeed, judging from the incidents that heralded the world in 2020, there would be no better idea whose time had come for shopping from the comfort of our homes globally. The uniqueness of this company lies in its racing license which compels it to fetch anything for its customers even when it is not yet posted on its website. AUSTOLA INT’L LTD is the company owning the Shopahome brand. Austola Intl’ is a Nigeria and USA incorporated company which is one of the defining factors of any global business. The company has Nigerian and US government approvals to carry on business of general contracting, supply of all kinds of goods and services, general merchandise, procurement of all kinds of goods, export and import, general product marketing, sales and distribution. goods and services, commission agents, manufacturers’ representatives, e-commerce, export promotion, advertising and logistics services, etc.

Explaining more about the company’s readiness to serve global customers, the company’s Group Head and Managing Director, Jubril Ahmadu, said the company is ready to take the opportunity to project suppliers’ products for a increased clientele and in collaboration with certain institutions that make bulk purchases. which could add more value to vendors’ product turnover/footage while exploring B2B sales windows.

“Ours is a pure multi-vendor marketplace where customers place orders on our website, we will process, ship/release products through our designated courier partners (currently we have APIs with Fedex and DHL ). We entered service in August 2020 and already have almost every major known brand in the country on our books. The rest of the job would be to keep the path of solid foundations through the support of our management and staff, to publicize us using the necessary tools. We already have a social media / marketing team in place to anchor our brands in the minds of the public as well as call center agents dedicated to excellent service delivery, who follow up with our customers and prospects while building trust , which is vital in the online market. square”.

Over the next few years, plans to build a strong technology base that would optimally serve its growing community in Nigeria and the Diaspora. CTO Miramon Suting, an Indian who has worked with world-class companies such as Chillibreeze and Zizira, provided a good guide and a soft foundation for the startup to position itself in this global task. The MD said the first registered users during this quarter will form their main default customers. is that marketplace calling our watch. Visit or call 01888SHOP to find out more.

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