Prime Day packs a punch, propelling record online sales

New York — Amazon’s Prime Day and parallel promotions from competitors pushed U.S. e-commerce sales to $11 billion over a two-day period, according to Adobe Analytics.

According to reports from Reuters and CNBC citing data from Adobe Analytics, total e-commerce transactions during the 48-hour Prime Day were 6.1% higher than last year’s event, putting total sales in line above Cyber ​​Monday 2020, which was a single day event.

Retailers that generate $1 billion or more in annual revenue saw online sales rise 64% on June 21 compared to an average Monday. This is an improvement over last year’s 54% gain. Smaller retailers, with less than $5 million in annual revenue, saw their online sales jump 30%, Adobe Analytics reported.

Amazon today announced that Prime Day is a boon for its third-party sellers, most of which are small and medium-sized businesses. In the two weeks leading up to Prime Day, consumers spent more than $1.9 billion globally on more than 70 million small businesses in the Amazon-funded Spend $10, Get $10 promotion. This represented a sales increase of more than 100% compared to the Prime Day promotion in October 2020.

One of the beneficiaries was Sheets and giggles, a Denver-based DTC company specializing in eucalyptus leaves, which saw an 800% increase in units sold on the first day of Prime Day.

“We’re blown away by Amazon’s Prime Day support for small business partners like Sheets & Giggles,” said Colin McIntosh, CEO. “We don’t have a large team or unlimited resources, so focused exposure is something we couldn’t have done without Amazon’s Support Small campaign.”

BazaarvoiceOverview of the network of found that there was a decrease in the total number of online orders in the United States in the two days leading up to Prime Day, possibly because consumers were holding back in anticipation of offers not only from Amazon, but also competing promotions from Walmart, Target, Bed Bath & Beyond, Best Buy and others jumping into the fray.

“With the exception of just seven days, consumer questions increased year over year for the entire month leading up to Prime Day as people may have researched what they would buy for Prime Day” , reported Bazaarvoice.

The number of customer reviews submitted on the first day of Prime Day was up 3% year-on-year and 12% year-on-year on the second day, he added.