Online platform to operate Brunei mart | Daily Express Online

Online platform to operate Brunei mart

Published on: Saturday April 02, 2022


Text size:

Datuk Seri Mohd Rizal Mohd Yusof

An international online marketplace,, has announced the launch of a “Jelajah Ramadhan” sales campaign in Brunei Darussalam. Its President and Founder, Datuk Seri Mohd Rizal Mohd Yusof, said the goals were to raise awareness of eJazmine and expand our retailer business primarily targeting Brunei Darussalam markets. He said his vision is to share opportunities and benefits by bringing local businesses to the world with new approaches to achieve a mission is to build communities that can benefit together through an online approach.


“In 2020, competition between e-commerce players is extremely strong and costly. Marketplaces flourished while stand-alone retailers struggled as brand loyalty began to wane. More and more online sellers prefer to sell their products on online marketplaces,” he said in a statement. According to the leading international internet database, Statista, Rizal said that e-commerce market revenue is expected to increase in 2022. “The number of users is also expected to increase significantly by 2025, where user penetration will increase more between 2022 and 2025. The average income per user (Arpu) is expected to change for Brunei which has a population of over 448,000,” he said Malaysia’s leading digital economy agency, Malaysia Digital Economy Corporation (MDEC ) Chief Executive Officer Ts. Mahadhir Aziz said via that Malaysian SMEs can export and market their quality products overseas. “eJazmine’s commitment is evident in its links with Indonesia, the Philippines , Bangladesh and now Brunei Darussalam.


“MDEC will continue to foster collaboration with all ecosystem stakeholders in the growth of e-commerce in Malaysia. “In 2021, the country’s e-commerce revenue surpassed the RM1 trillion mark for the first time – with partners like eJazmine, we believe we can go further,” he said. Thanks to innovative technologies, Ts. Mahadhir said sought to create communities that could benefit together in an information-based society. Some notable features, he said, are its versatile platform, onboarding process, Halal category for easy reference, ease of product promotion, and flexible payment gateway. Mohd Rizal said he was very grateful to have the opportunity to work with MDEC, as their strong cooperation and support is an important stepping stone for Unknown to many, he said MEDT’s ongoing initiatives and programs have accelerated the country’s digital economy. Ultimately, he said a successful digital transformation strategy depends on one fundamental change: for governments, businesses, universities and people to embrace a culture of collaboration. “During this ‘Jelajah Ramadhan’ export program, buyers from Brunei Darussalam will benefit from government-funded vouchers. For more information and free online registration and online shopping experience, visit our website at
* Follow us on Instagram and join our Telegram and/or WhatsApp channels for the latest news you don’t want to miss.

* Do you have access to the Daily Express electronic newspaper and exclusive news online? See available subscription plans.