Women farmers in Côte d’Ivoire are expected to find easy market access for their products following the launch of an online platform in the country.
Called Blaatto, the platform that was developed by UN Women with funding from the African Development Bank (AfDB) and the Korea Trust Fund for Economic Cooperation in Africa targets women smallholder farmers and members of women-led agricultural cooperatives in the central region of the country where access to markets is relatively poor.
“The Buy From Women platform will ensure long-term results for recipients.” He urged its adoption, saying, “Please take the opportunity to use it and raise locally produced crops,” said Felix Anoblé, Ivorian Minister for the Promotion of Small and Medium Enterprises, Handicrafts and transformation of the informal sector.
As part of the United Nations’ Buy From Women initiative, Blaatto is an open-source, cloud-based enterprise and e-commerce platform that can be customized for specific market products. It also provides women with information and funding.
“The Buy From Women platform will connect women producers with all categories of buyers of agricultural products: wholesalers, retailers and consumers across Côte d’Ivoire. This is an opportunity for women farmers to sell their products to a large market of buyers,” added Ngabala Sodonon, UN Women Representative for Côte d’Ivoire.
The platform is also part of a UN Women project in Côte d’Ivoire aimed at strengthening women’s agricultural resilience to climate change and their quality of life by integrating ICTs into agricultural production.
“We appreciate the support of the government of Côte d’Ivoire in various interventions, especially in the economic empowerment of women. For the African Development Bank, UN Women is a strategic partner for the implementation of the gender equality and women’s empowerment agenda,” said Esther Dassanou, coordinator of the AfDB Affirmative Finance Action for Women in Africa.
The platform is further supported to help act as a one stop shop for producers, buyers, sellers and investors which will then compel women to produce high quality products.