JCB launches innovative new online platform

JCB has launched an innovative new online platform that will transform the way customers can buy manufacturer equipment –

The new JCB Store is an online machinery marketplace that allows customers to search for JCB plants and equipment on a centralized platform and view all machinery available from their local dealer.

The new system offers four times more machines for online ordering than previously possible and the site will display exact machine specifications and dealer-specific prices – giving the customer all the information needed to make a buying decision. ‘purchase.

JCB started selling machines online for the first time in its history in May 2020 to help companies meet the needs of their factories during the first Covid-19 lockdown. A selection of compact equipment was available for direct delivery.

The all-new JCB store offers a wider range of machines, better visibility and increased flexibility to deliver an even better customer experience. Machines available for purchase through the JCB Store include: the full JCB mini excavator, site dumper, vibratory tandem roller and JCB Access ranges as well as a selection of JCB light duty equipment.

Steve Smith, JCB UK and Ireland Sales Manager, said: “Ordering JCB equipment online has proven extremely popular. The JCB store marks a significant evolution of the concept with more machines, more options and more information available. We have invested heavily in creating a high-quality platform suited to the needs of an evolving market and a new generation of customers.

“It capitalizes on the support and expertise of our unrivaled dealer network and gives customers all the information they need in one centralized platform. This will transform the way our customers order JCB machines and make access to our range of equipment easier than ever.