The COVID-19 pandemic has pushed more and more people to adopt the technology, leading to an increase in the availability of digital solutions such as online counseling, telemedicine, OTT entertainment, virtual darshans, online banking services. line, etc. Even physical experiences like shopping and yoga sessions are now available through a virtual interface.
During this period, the elderly were the most affected population, most of them remaining isolated and having little or no social interaction.
To allow the older generation to easily access the digital space, Seniority, an e-commerce and retail destination, in 2021 launched India’s largest online community for seniors, called the “Evergreen Club”. It is a digital engagement app for adults over 50, where they can enjoy interactive virtual sessions organized especially for their various needs.
Empowering the lives of the elderly
This one-of-a-kind platform is for the young at heart – to learn, interact and engage with like-minded peers from the comfort of their own homes. Evergreen Club is designed to help seniors live more fulfilled and independent lives while meeting their social needs and providing them with a sense of purpose and belonging.
“By reaching out to the elderly care segment of the market with our ‘Seniority’ e-commerce platform, we realized that the biggest problem facing older people is loneliness and social isolation. These are not limited to the COVID-19 pandemic, but are a function of multiple factors such as early retirement, the increase in empty nest syndrome, limited mobility with age, etc. This inherent problem has given rise to innovative, contactless, age-tech solutions for the elderly, offering them holistic well-being, “Tapan Mishra, Founder of The Evergreen Club said The logical Indian.
He said the government and social organizations are studying, analyzing and finding healthcare solutions for the elderly in the country, but little is being done for the emotional and lifestyle needs of the country’s elderly. .
Over 1000 live sessions
Evergreen Club is available as a web platform and app on PlayStore and AppStore. Over 1,000 live sessions are held each month, in a plethora of categories such as health, fitness, learning and entertainment. Seniors can simply sign up with their phone number, browse the listed sessions, and book their favorites with just a few clicks.
The sessions take place in small interactive groups so that each member feels seen and heard. Engaging sessions are conducted like Tambola, Antakshari, arts and crafts, cooking, workouts and fitness activities, workshops for learning new skills, playing quizzes and games, themed festivals and occasions together. The platform also offers a library of engaging and relevant content in the form of blogs, videos and session notes to members.
Available in three languages
The app is currently available in three languages - English, Hindi and Marathi to cater to various audiences across the country. The sessions are led by experts and moderators mostly in Hindi, as a large number of members understand it well.
“We also try to make the non-Hindi audience comfortable with English and Marathi, whenever necessary. We are actively working on the introduction of the app in more regional languages in order to attract a wider audience, ”Mishra said.
“The most special part of the app is that one doesn’t need to be educated. Sessions like singing, drama, arts and crafts, etc. are more interactive and don’t require not necessarily reading and writing skills, so our platform is inclusive to people who want to enjoy such sessions with like-minded peers, ”he added.
Mishra feels humbled that the community has adopted Evergreen Club into their daily routine. “Whether it’s any time of the day, our members are always ready and excited to explore, learn and engage, not only with us, but also with their virtual friends. For some, it’s a place where they learn. exploring new things and hobbies, while for others it is a platform where they can express themselves and interact with people around the world, ”he stressed.
Make the difference
The platform contains fantastic testimonials from members, who share their experiences of how Evergreen Club has been able to make a difference in their lives.
“Limbs who have lost loved ones to COVID-19 are able to overcome depression. There are people who have started their fitness journey and have lost 20 kg to become healthier, and others Similar inspiring stories of older people who regained their confidence and valued feeling in their respective social circles, “said Mishra. Members even chose new skills they wanted to learn as adults but couldn’t, by due to other responsibilities.
The entrepreneur said the outlook for the future is very positive. “Last year’s performance has been encouraging as we have grown from a handful of members to over 300,000 in less than 12 months,” he said, adding that recognitions such as “Best Apps for Good 2021 ”by Play Store and encouraging reviews from members have helped boost their efforts for the next year and are confident the community will only grow further.
Evergreen Club is a customer-centric organization focused on providing enhanced services to its members. The platform aims to harness the power of evolving technology to deliver a seamless customer experience. It is also focused on creating a simpler user interface and being a catalyst for the adoption of the technology in the community it serves.
“We will be rolling out exciting new features to the platform from time to time for the benefit of our existing and new members,” Mishra said.
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