Sellers enjoy selling online – The truth, for its own sake.

With the Covid-19 pandemic continuing to take a heavy toll on global economies as well as people from all walks of life, most Namibian sellers have had to find alternative methods to sell their products. Thus, embracing the digital age and the rise of e-commerce has led to an unprecedented business model shift for consumer products, with many vendors making digital marketing the new normal to ensure they sell their products quickly and smoothly.

Inside Business spoke with some local vendors who have turned to a new local online outlet called WindoMarket. This online alternative provides a win-win shopping environment and ensures that all customers receive what they ordered, while sellers are connected to the markets most relevant to them.

Tupopila Haitula of Tupo Namfood cc sells traditional products such as marula oil, sour milk, marathon chicken and cow butter. He said going digital these days is the way to go when it comes to selling products as the world is moving towards an all-digital environment. He added that it is also a way to keep up with advances in technology.

“With this new site, our products are now exposed to a wider audience as it has a different target market and more visitors to the website. This means that our products are exposed not only locally but also internationally” , said Haitula, adding that his sales figures have increased significantly thanks to the site.

“We are grateful for the opportunity to sell our products on the WindoMarket website, as sale rates have increased from what they were in the past,” Haitula said.

He added that the challenge of delivering these products to their customers has also been met.
Denzel-Jude Mwarania, director of Lucy Corner, located at Mutual Platz, said the company focuses on selling unique consumer electronics, beauty and health, kitchen and garden décor, as well as other accessories.
Mwarania said the Covid-19 pandemic and last year’s lockdown pushed them to go digital. They were to sell their products on WindoMarket, which helps them reach the ever-increasing e-commerce savvy buyer.

Valde Leonard, who created his African processed food from VNA Native Food in 2017 with the intention of adding value to Namibian and African native foods, said WindoMarket allows him to sell his products to more customers and provide free product marketing.
He added that it also allows his products to reach more customers as they are not reliant on physical foot traffic, but rather seek to build their online presence.

WindoMarket owner Martin Shigwedha says Namibians weren’t as keen on buying online before the pandemic. However, they are now very keen to buy through digital options such as WindoMarket. He concluded that WindoMarket has provided a much-needed and reliable source of revenue, especially for startups.

2021-01-28 Staff reporter