Petmate unveiled its digital and interactive B2B platform, the PAWS Petmate app for online sales.
PAWS showcases product lines, marketing initiatives and operational capabilities. It offers multimedia and interactive content as well as a ton of easily accessible support documents. It is intuitive to navigate and comprehensive enough to be a one stop shop for all sales information.
The new technology will provide Petmate customers with a detailed narrative of each product line, including key industry and consumer insights that will optimize and aid the customer process and decision making. The platform includes some of the newest products that were recently launched in 2021 World Pets Fair, like the Chuckit! Indoor Super Slider, a slider that stays on the ground for safe indoor play for dogs; JW Pet’s solo chew toys! that have dental benefits and innovative ways to get toothpaste on dog teeth, including Banana Chew-ee or Apple Core Chew-ee toys; and the company’s refreshed top-load kennel, with a top door that takes the stress out of placing animals in the kennel, rather than pushing them in from the front.
“Our new PAWS tool and platform is a great way to stay connected and strengthen our relationships with our important buyers,” said Chris Wilson, executive vice president of marketing at Petmate. “With the rest of the industry, we have had to forgo face-to-face meetings and adapt and create new ways of communicating. We are already seeing the immediate benefits of creating a personalized digital space for our sales team and the customers we work so closely with.