Mango opens an online sales channel to third-party brands

In order to extend its commercial offer to complementary product categories, Mango, one of the world’s leading fashion groups, has decided to open its online sales channel to third-party brands. For the spring, the Spanish clothing company has signed a three-year agreement to sell the collections of the Italian brand Intimissimi on its e-commerce platforms.

The first phase, following the development work carried out by Mango to develop its platforms, was the signing of an agreement with the Italian brand Intimissimi, owned by Grupo Calzedonia, to market a wide selection of clothing from the brand’s collections. of lingerie via Mango’s online chain.

The aim of the agreement is to be able to offer Mango customers new products that meet all their needs. “Our objective is not to become a huge multi-brand market place, but to extend our commercial offer alongside brands compatible with our positioning”, declared Elena Carasso, director of the line and of the Mango customers, in a communicated.

Initially, the agreement with Intimissimi will run for 3 years and it is planned to launch this service in six countries (Spain, the Netherlands, Germany, United Kingdom, Portugal and France), in order to extend it. gradually to other markets in which Mango sells via its online portal.

Regarding the subsequent phases to be adopted by the company, Carasso declared that “the technological ecosystem that has been developed in recent months in order to market the Intimissimi collections will allow us to integrate with other brands by accessing their products and actions. We will continue to analyze new opportunities that offer added value to our customers, while ensuring their compatibility with the Mango brand, which is one of our greatest assets.

Mango launched its e-commerce in 2000, making it one of the first fashion retailers to do so. At the end of 2019, Mango’s online channel achieved a turnover of 564 million euros, or 24% of the total turnover of the company. In October 2020, the brand celebrated the 20e anniversary of the launch, setting the objective of achieving a turnover of 1 billion euros in 2021.

Fibre2Fashion Information Office (RKS)

In order to extend its commercial offer to complementary product categories, Mango, one of the world’s leading fashion groups, has decided to open its online sales channel to third-party brands. For the spring, the Spanish clothing company has signed a three-year agreement to sell the collections of the Italian brand Intimissimi on its e-commerce platforms.