Ipsos launches online market research platform for Asia-Pacific

Market research company GLOBAL Ipsos has launched an online market platform in the Asia-Pacific (APAC) region with the aim of providing fast and high-quality data to its clients.

Ipsos said in a statement on Monday that the platform, named Ipsos.Digital, will be accessible in markets including Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, Korea South, Japan, China, Hong Kong SAR, China and New Zealand. The company added that the platform is already accessible in Australia.

“The intuitive, self-service, end-to-end platform provides clients with fast and simplified access to Ipsos’ global research capabilities and insights. It provides access to Ipsos’ fully integrated online consumer panels,” the company said.

Platform features include FastFacts, which is a do-it-yourself (DIY) research tool that helps users create their own surveys, InnoTest (Innovation Test), and Creative Assessment Tools (Creative |Spark and Creative|Spark Digital).

“The main advantages of Ipsos.Digital are its speed with the possibility of accessing research responses within 24 hours; ease of use with DIY functions and the possibility of accessing a research expert at any time; security with time savings without compromising the quality and substance of being able to design bespoke surveys or a specialist Ipsos solution,” the company said.

Yang Kil, Ipsos’ growth director for Asia-Pacific, said the online platform provides real-time, self-service consumer research.

“Our clients need to make decisions faster (more) than ever to cope with rapid changes in consumer behavior and Ipsos.Digital meets these needs. Its fast turnaround time from configuration to delivery ensures high data quality,” he said.

“This reflects our commitment to exceptional research quality and transforming data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with cutting-edge knowledge and applies our principles of safety, simplicity, speed and substance,” he added.

Ipsos.Digital chief executive Andrei Postoaca said the coronavirus disease 2019 (COVID-19) pandemic has accelerated the digitalization of market research.

“We are excited to launch our digital platform in Asia, the power of Ipsos.Digital lies in its ability to streamline processes and enable clients to access information in hours rather than days or weeks. Platform users can work alone or get help from knowledgeable Ipsos experts around the world,” he said.

According to the company, Ipsos.Digital is currently available in 40 markets, including the United States, Australia, Czech Republic, Peru, Poland, Saudi Arabia, Brazil, Canada, China, Denmark , France, Germany, India, Italy, Japan, Mexico, Netherlands, Russia, South Africa, Spain, United Kingdom, Turkey, Chile and Colombia. — Revin Mikhael D. Ochave