Carousell Philippines, an online buying and selling platform that closed 2021 with a $100 million investment from STIC Investments, a Korean private equity leader investing across Asia, is optimistic for 2022 with the expanding e-commerce and online classifieds landscape,
The company, whose shares received an additional boost with the acquisition of Ox Street, one of the leading end-to-end marketplaces for authenticated sneakers and streetwear in Southeast Asia, is set to to create innovations to strengthen its activity in the country in 2022.
“The pandemic has made it possible for customers to access a wide variety of products from the comfort and safety of their homes,” said Carousell Philippines Managing Director Djon Nacario, who recently presented his company’s plans at a recent conference. an online media event.
“We see this change as an opportunity and an inspiration not only to make Carousell even better, but more importantly, to better serve Filipino customers,” he explained.
Carousell served as a helpline for a number of Filipinos when users set up community pantries funded by items sold on the Carousell app to help those most vulnerable due to the pandemic, Nacario said. .
During Typhoon Odette, vendors launched a donation campaign by selling second-hand items and donating the proceeds to families and communities that were hard hit by the typhoon. The number of views and monthly active users has also increased in 2021 as more users turn to Carousell to buy second-hand medical supplies and clothing, while some users have started selling on the platform to supplement their income.
Merger of Property 24 with Carousell
Property24’s merger with Carousell is scheduled for March 8. According to Nacario, this will provide an effective online platform for leading property developers, agencies and brokers to help them present their property listings to a wider audience of qualified potential buyers, including the 4.62 million monthly visitors on Carousell. .
Carousell is also working on initiatives to improve the user experience on its platform to ensure customers can find all types of homes for all types of families.
“It’s something we’ve been planning for ever since OLX’s merger with Carousell Philippines,” Nacario said.
Excellence in the real estate sector
Carousell will also bring together the country’s property developers and their developments for the Carousell Property Awards which will be launched in March. Among the nominees are some of the most famous real estate brands in the Philippines, including Suntrust, Camella, Crown Asia and Lumina, among others.
Recognition for entrepreneurs
Many Carousell users are micro, small and medium-sized entrepreneurs. The company is set to launch the Caroupreneur Awards which will recognize the outstanding achievements of Filipino entrepreneurs over the past year. This will range from entrepreneurs who started or grew their businesses online, to brick-and-mortar SMEs who digitized their businesses, and everyday Filipinos who gave away good quality favorite items for free.
The Caroupreneur Awards will also include sustainability-themed categories such as Heroes of Green and other categories including Best in Carousell – Autos (Used Cars), Autos Workshop and Services, Property, Home Services, and more. The winners will be announced later in the year.
The event also highlighted insights from the Recommerce Index 2021 report, which is Carousell’s green initiative to highlight the importance of sustainability in the Southeast Asian region.
According to the report, the Philippines is the most receptive market in Southeast Asia for re-commerce, or the practice of buying and selling new and old items.
The report also shows how consumer behaviors have changed, especially during the pandemic.
Carousell Recommerce Index covers the results of four Carousell Group brands, namely Carousell, Chợ Tốt, Mudah.my and OneKyat, in eight markets: Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam, involving over 3,000 buyers and sellers.