Gaming1, part of the Ardent Group, has entered into a joint venture agreement with Dutch land-based casino chain Gran Casino to bring online gaming to the country.
Under the agreement, Gran Casino will use Gaming1’s sports betting and casino platform to provide online gaming services to players in the Netherlands through Gaming1’s Circus brand.
The deal will also include Gaming1 providing its own slot and table game titles.
Gran Casino operates a network of casinos and gaming rooms in hotels in partnership with the hotel company Van der Valk. The agreement allows Gran Casino to enter the online gambling market for the first time.
The joint venture will allow Gaming1 to expand its presence in online gambling in France, Belgium, Serbia and Peru.
“With a track record of success spanning multiple regulated markets around the world, our unique partnership model brings together the expertise of both parties to deliver the ultimate omnichannel consumer experience,” said Sylvain Boniver, co-founder and director of operation of Gaming1.
“We are delighted to partner with Gran Casino and Van der Valk, and given our home markets of Belgium and France, it is certainly an incredibly proud moment for all of us to announce our long-awaited entry into the one of the most exciting new regulated jurisdictions in Europe.”
Gran Casino Director Frank Kastelijns added: “There are many opportunities in the Dutch online market, and we are delighted to partner with Gaming1, who bring an established reputation for transforming their partners’ operations into a true online experience. line.
“We are confident that together we can present players with one of the best catalogs of online games available.”
Meanwhile, Gaming1 will add the Circus.nl site to its sports betting and casino affiliate program, effective March 28.
The program already serves Circus in Belgium, Serbia and Peru, as well as Estoril Sol Casino in Portugal, Zamba in Colombia and JOA in France.
“We have no doubt that Circus.nl will benefit incredibly from the wide range of services offered by our affiliate program, all designed to offer invaluable assistance to brands looking to reach new audiences,” said Boniver.
“After our debut in the Netherlands at the start of the year, we are sure that this latest move will greatly boost our efforts there to establish ourselves as a true regional powerhouse.”
Both announcements come after Gaming1 entered into a new partnership with private equity group CVC Capital in January to support its ongoing growth plans.
Under the agreement, which remains subject to regulatory approval, CVC will use its own technology and omnichannel approach to help drive Gaming1’s growth and expansion.