[Diplomatic Circuit] Indonesian batik enters Korea’s online market

Umar Hadi (left) congratulates Wastra Cantik Indonesia (Batik Chic) and Idus at a virtual event. (Indonesian Embassy in Seoul)

Indonesian batik fabric will now be available online in the Korean market after Wastra Cantik Indonesia (Batik Chic) signed an agreement with online retailer Idus.

According to Indonesia’s principal envoy to Korea, Umar Hadi, the introduction of the country’s traditional dyed fabric into the Korean market will lead to wealth creation not only for both parties, but also for small and medium-sized enterprises working in batik.

Hadi said the landmark deal between a Korean e-commerce platform and an Indonesian batik company was a milestone in the creative products trade relationship between the two countries.

The ambassador added that from the start and negotiation until the signing of the agreement, all the formalities have been carried out virtually and, therefore, the event itself means that the COVID-19 pandemic cannot not hinder the promotion of the Indonesian creative economy in the world.

According to the Indonesian Embassy in Seoul, the move will generally expand the access of Indonesian creative products to the Korean market, as part of the Indonesian government’s preparations to host the World Conference on the Creative Economy and the G-20 Summit. by 2022.

By Sanjay Kumar (sanjaykumar@heraldcorp.com)