Britain’s M&S expands its online platform with more guest brands

A woman walks past a Marks & Spencer store in Oxford Street, amid the coronavirus disease (COVID-19) outbreak, in London, Britain July 20, 2020. REUTERS / Henry Nicholls / File Photo

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LONDON, Aug. 16 (Reuters) – UK retailer Marks & Spencer (MKS.L) on Monday announced it would add more clothing and footwear brands to its website, including FatFace and Jones Bootmaker, after a first wave of brands increased traffic and attracted new customers.

M&S CEO Steve Rowe said last year that the group, still Britain’s largest clothing retailer by value, was changing strategy and would sell other brands to broaden its appeal.

In January, M&S bought the Jaeger brand and in March launched “Brands at M&S”, selling brands such as Hobbs, White Stuff and Joules on its online platform. Read more

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Over the summer, children’s clothing brands were added to the platform, including Clarks shoes and stationery brand Smiggle.

Other new brands launched on Monday include Albaray, Celtic & Co, Craghoppers and Frugi.

“The first results on the frequency of driving brands have been encouraging, with increased traffic to M & and new customers who buy a guest brand returning to make their second purchase almost 10 days earlier than those who don’t. haven’t bought into brands, ”M&S said. .

It is important to note that brands also continue to attract new customers, ”he said.

While “Brands at M&S” is primarily an online offering, M&S plans to expand an in-store trial to five stores.

Rowe believes the COVID-19 pandemic has masked the progress made by 137-year-old M&S in its latest attempt at recovery after decades of failure.

Last month, President Archie Norman said the group would surprise people with their financial performance. Read more

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Reporting by James Davey; edited by Sarah Young

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