Antique Land Reform Beneficiaries Invited to Join Online Marketplace

ARBO PRODUCTS. The turmeric brew produced by Nagbangi I Agrarian Reform Cooperative (NARC) is among the products displayed at the Agrarian Reform Beneficiaries Organization (ARBO) Merkado of the Agrarian Reform Department. Sheila Enciso, Regional Director of DAR in Western Visayas, during the turnover of various support facilities in Valderrama, Antique on September 21, 2021, encouraged them to take advantage of ARBO Merkado’s reach on Facebook to market their products . (Photo courtesy of DAR Antique)

SAN JOSE DE BUENAVISTA, Ancient – Agrarian Reform Beneficiary Organizations (ARBOs) in Antique Province are encouraged to join ARBO Merkado, an online marketing platform through Facebook, where they can put their products up for sale.

In an interview on Wednesday, Department of Land Reform (DAR) Antiquities Marketing Support Officer Cherish Sane Tonding said seven ARBOs in the province producing food and non-food items had already joined the platform. .

“In the ARBO Merkado, we have already displayed products such as squash canton with malunggay, malunggay powder, ginger infusion, turmeric infusion, taro chips, crisps of camote and nito products,” she said.

She said the township squash with malunggay and malunggay powder are produced by the Esparar Multipurpose Cooperative (MPC) in Barbaza; ginger infusion, turmeric infusion, taro chips and camote chips are produced by the Nagbangi I Agrarian Reform Cooperative (NARC) in San Remigio; and nito products (indigenous products made from “Nito Vine”) such as coasters, placemats and jars come from Sta. Ana San Joaquin Agrarian Reform Cooperative (SASJ AR) in Pandan.

“We encourage ARBOs to market their products through the ARBO Merkado given that the Coronavirus disease 2019 (Covid-19) pandemic is still ongoing and their face-to-face transactions are limited,” Tonding added. .

She said DAR Antique is ready to help them if they need a photoshoot and prepare other promotional materials.

DAR Regional Director, Sheila B. Enciso, in her message during the rotation of various support structures in the city of Valderrama on September 21, said that they had introduced the ARBO Merkado to help the beneficiaries of the reform agrarian in the promotion of their products.

It was launched at the regional celebration of the 50th anniversary of the founding of the Land Reform Department and the 33rd anniversary of the Comprehensive Land Reform Program (CARP) in Iloilo City on August 27. (NAP)